Head London - Electrolux - Thinkpath
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Head London – Electrolux

I was hired by Head London to lead the UX design for a ‘Themes’ section of the new Electrolux.se website.

Working in an an Agile agency environment I was part of a small team of designers and developers tasked with taking the client brief from concept through the full project lifecycle to delivery. With tight deadlines in place we worked closely with the client in Stockholm to understand needs, design concepts then ran regular guerilla-test sessions to validate our thinking and refine the concepts into a final design solution.

  • Sketching, concepting and paper prototyping
  • Presenting concepts to senior stakeholders
  • Guerilla user-testing sessions using Silverback

The final outcome of this project can be viewed throughout the Swedish Electrolux website with one example here – http://www.electrolux.se/laundry/laundry/washing-machines/


March 23, 2015