Design process – Freelance UX designer London - Thinkpath
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“Understanding human behaviour is the foundation for great experience design…” 

Designing the solution

In the next phase of my design process I finalise the first iteration of the design pulling everything from the previous phases together to present to the client or test with customers. – The ideas, concepts and sketches are refined into advanced deliverables such as wireframes, storyboards, journey maps and detailed high-fidelity Axure HTML prototypes. All of these deliverables form part of my ‘UX toolkit’ and, since each project it unique, I’ll pick and choose the most appropriate tools for presenting and prototyping my design.

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Documents & Deliverables

As an advocate of Agile and a Lean UX process I carefully choose the documentation and deliverables that are necessary to progress the product through to launch. If I’m working closely with a project team, producing a huge wireframe document may not be necessary. Likewise, if I need to provide instruction to a third-party development team I can produce highly detailed documentation annotating every interaction. I choose the best tools for the job and always ensure that time and money isn’t wasted on deliverables no-one will use.

Design Psychology

Studying and understanding human behaviour is the foundation for great experience design. I’m no psychologist but I am fascinated with how cognitive phycology and behavioural change models might be used to make digital design better. By understanding more about how people think and applying psychological methodologies to my designs I can start to build habits, influence emotions and actually shape how the customer will think or feel when interacting with a product.

DISCOVER HOW I USE BUILD-MEASURE-LEARN PRINCIPLES, USABILITY TESTING & UX REVIEWS TO CONTINUOUSLY IMPROVE…